How the GEO score is calculated
GEO Intelligence is designed to estimate how ready a brand is to be understood, trusted, crawled, and cited by AI search systems. The score is directional, practical, and built around the signals that repeatedly show up in AI visibility work.
1. Entity clarity
Can a machine clearly understand who you are, what you do, and how your site connects to your brand?
2. Content readiness
Do your pages actually answer the questions buyers ask AI tools before they buy?
3. Technical access
Can crawlers and retrieval systems reach, parse, and trust your pages without friction?
4. External proof
Do trusted sources, profiles, reviews, and citations reinforce your legitimacy outside your own site?
The 9 scoring categories
The full system looks across 50+ checks, grouped into practical categories that map to discoverability, trust, and answer-worthiness.
| Category | What we look for | Why it matters |
|---|---|---|
| Brand authority & trust | Clear company identity, about information, trust statements, public reputation signals | AI systems are more likely to recommend brands that look established and verifiable. |
| Content quality & depth | Clear explanations, topic coverage, useful supporting pages, FAQ-style answers | Thin sites are hard to cite. Helpful, specific pages are easier to retrieve and summarize. |
| Structured data & schema | Organization, FAQ, WebSite, Article, Breadcrumb, Service, SoftwareApplication, sameAs links | Schema helps machines understand entities, page purpose, and relationships. |
| Citation & reference quality | Third-party mentions, authority profiles, editorial references, directories, reviews | Brands with stronger off-site proof are easier to trust in AI answers. |
| Technical SEO foundations | Indexability, crawlability, speed, sitemap, robots, heading structure, canonical setup | Even strong content gets ignored if crawlers struggle to access or understand it. |
| Social proof & sentiment | Testimonials, reviews, public endorsements, named results | Evidence and public validation improve recommendation confidence. |
| Topical authority | Depth across the subject, supporting guides, examples, comparisons, methodology | One page rarely wins. Topic clusters signal real expertise. |
| Entity recognition | Consistency across site copy, schema, linked profiles, company pages, brand naming | Inconsistent brand identity weakens retrieval and recognition. |
| Competitive positioning | How complete and trustable the site looks relative to others publishing on the same topic | Ranking and citation are relative, not absolute. |
What the audit measures directly
- Meta title, description, heading structure, canonical setup
- Robots and sitemap accessibility
- Schema presence and core entity markup
- Page structure, crawlability, and content depth signals
- Internal linking and site architecture hints
- Evidence of public trust signals on the site
- Signals that support AI answer readiness
- Connection between the product, brand, and parent company
- Whether the page looks citeable or just lead-gated
- How complete the site appears versus what high-performing brands publish
What the score does not guarantee
How to use the score
0-39
You are likely thin, inconsistent, or weakly cited. Fix structure, trust, and supporting pages first.
40-69
The foundations exist, but the site still lacks depth, proof, and clear topic authority.
70+
Good base. Focus on original research, public benchmarks, and stronger external citations.